How EPL’s i-POWER Creates Efficiencies in Lending

As credit unions and other financial institutions know all too well, loan origination and servicing are critical components of doing business. It is increasingly important to be able to provide competitive, compliant loans and quickly respond on loan approvals. All lending professionals know that member expectations are constantly changing as the market shifts and new technologies are developed, and it’s highly unlikely that members are entering your branch and filling out applications like they used to. In order to meet members where they are, it is vital to adopt the right technology and develop efficient processes which address their needs quickly.
 
Our core solution, i-POWER®, makes the lending process less cumbersome. i-POWER is a robust system that encompasses many facets of a credit union’s business, from transactions to member relationship management to cutting-edge lending capabilities. i-POWER supports consumer, indirect, home equity, mortgage and business loans, as well in-house credit cards. It services both investor loans and escrow management for mortgages. 

Here are several ways in which i-POWER streamlines lending:

1. Custom loan origination. i-POWER has three loan origination system options which offer varying features, enabling credit unions to select the system that best meets their specific needs. Each system is user-friendly and integrated, which eliminates the time-consuming process of rekeying data. 
2. Time-saving features.  At loan origination, i-POWER has many features available that simplify the lending process, such as automated decisioning, integrated credit reports, automated document generation, queue management, integrated task lists and e-signature capability, enabling your credit union to close loans in minutes. Information is readily available for loan servicing, including ongoing management of loans (e.g., escrow analysis and management). i-POWER also has the ability to create, document and track subsequent action activities such as extensions, skip-a-payments, changes in due dates, among other capabilities.
3. Easily accessible information for both staff and members. Credit union staff can view key loan information on the Member Profile screen, and can drill down to see specific information, such as collateral information, documents, payment history and more. Members can access their loan application and documents 24/7 via online or mobile applications – a necessity in the digital age in which we live.
4. Integration to third party solutions. Integration to other components of EPL’s system, as well as third party solutions, is key to innovation. Not only does it provide credit unions with additional options, but a seamless integration further streamlines your loan processes and allows you to customize your member experience. 
5. Management reporting. EPL’s i-POWER core system provides various management reports for credit unions to effectively manage their loan origination and loan portfolio. Through reporting, management can ensure loan requests are being processed promptly, and can access various analytics to determine the quality of loans requested. These reports also provide insight into loan portfolio performance and other key metrics.

With i-POWER®, credit unions can make the lending process more efficient, thus closing more loans and ensuring member satisfaction. Access to competitive loans is a key driver of credit union business, so an investment in a solution that makes it easier is a no-brainer.

Yvonne Sambrano

Sr. Lending Solutions Product Manager

EPL, Inc.

7 ways to help increase loans

Remember when lending used to be easy?  Members would dress in their Sunday best, come into the branch to make a good impression, and practically beg you for a loan? Yeah, we don’t remember that either. But lending has evolved drastically in the last few years.  The days of in-person apps are going away.

Today, when members ask you for money, they’re quite often in their jammies, not their Sunday best. It’s all about convenience and speed, and members accessing your services on their time! Sure members might come into your branch to apply for a loan, but they’re more likely to use the following:

• Call Center
• Online  (24/7)
• Mobile (24/7)
• Tablet   (24/7) 

At the heart of the appeal of all these channels is the member’s desire for a quick response and immediacy: instant decisions, e-signature capability, and a fast turn-around (closing a loan in minutes rather than in days). So, if this is today’s playing field, here are a few options to explore that can help you increase loans and stay in the game:

1. Go Mobile for Loans

• Go out to your SEG groups or a partner dealer.
• Enable members to open new accounts remotely.
• Take loan applications remotely and provide an instant decision.
• With an iPad, the member can sign their documents with their finger!

2. Use Social Media to Get the Word Out!

• Market your products and services letting your members know you have what they need.
• Create contests and have fun!

3. Educate your Members

Before your members decide to purchase a car, they do some research.

• Be relevant during the research process by providing them the tools and the tips they are looking for.
• Educate them on what they need to know before they buy a car so they can get the best deal.
• Pre-qualifying saves time and hassle at the dealership.
• 0% financing by the dealer vs. CU financing.
• Add-on fees/products – cost more at the dealers.

4. Loan Ideas

• Offer a payday loan alternative.
• Create a program for subprime borrowers.
• 90 days no interest loans.
• Consider extending new car loans out to 84 months. (Almost 25% of new cars financed in Q1 of 2014 were extended for 7 years.)

5. Auto Loan Recapture

• Identify members who have auto loans elsewhere and who could save a min of $XX by refinancing.
• Make a personal, specific offer and quote:
• Rate
• Monthly payments
• Annual savings (“Here is exactly how much we can save you in a year.”)

6. Expand Indirect Opportunities

• Market to members according to life milestones to get CU loans from retail financing … aka Lifestyle Lending.
• Create new indirect relationships with local businesses such as:
• Dentists
• Furniture/Appliance stores
• Veterinarians
• Plastic Surgeons
• Provide them with quick responses and competitive rates.
• Everyone wins!

7. Target Gen Y Early

• Help them establish credit with a small loan, no application fee, a competitive rate, and a one-year repayment term.
• This will:
• Establish a relationship with that borrower,
• Give the CU an opportunity to interact and educate them
• Help build credit.

With so many lenders vying for the same share of mind and wallet, if you really want to connect with members you need to get creative with your loan strategies. 

Loan applicants? They’re out there. Sitting at the breakfast table in their bunny slippers with their smartphone in hand with no plan to visit your branch. You need to be the solution at their fingertips.

Yvonne Sambrano

Sr. Lending Product Manager

EPL, Inc.