Thursday, July 20, 2017

Product Spotlight: How EPL's CUe-Branch Integrates Design with Functionality

EPL has been constantly evolving our leading-edge, online and mobile banking solution, CUe-Branch, to stay ahead of the technological curve and meet the demands of our credit union clients. CUe-Branch provides credit unions with innovative, personalized ways to display their offerings, enriching the member experience and creating efficiencies at the branch. The intuitive design and seamless user interface of our online and mobile banking platform allows credit union members to access the data they need anytime, from anywhere.

Here are a few ways CUe-Branch allows credit unions to enhance the member experience:

  • Intuitive Design. The design of CUe-Branch makes transitioning users (including new members) to the product much easier for credit unions, requiring little to no staff involvement. The design was created after in-depth research on usability for both the credit union member and staff. The widget-based dashboard makes the software easy to use and provides a clear visual on members’ financial status – they can view all accounts in one place from a single login.
  • Member-to-Member Transfers. This feature allows users of CUe-Branch to transfer funds to other credit union members quickly and efficiently. They can schedule transfers or transfer funds immediately to another member of the credit union.
  • Built in Person-to-Person Payments. Person-to-Person Payments (P2P) allows members to transfer funds to people outside of the credit union, regardless of where the account is held. The recipient doesn’t have to be a member of the credit union to receive the transfer. The transfers are easy to initiate via email or cell phone, and are safe and secure.
  • ACH Origination. ACH Origination allows members to move funds to and from their account at the credit union to an account outside the credit union. For example, they can make a loan payment at another financial institution from their credit union account.
  • Credit Union Customization. Each credit union has a custom look and feel for their CUe-Branch. Credit unions are able to create a branded theme for their CUe-Branch, and use it to market their products and services to their members. Each credit union can generate new revenue streams through targeted marketing initiatives. 

The features and intuitive design of CUe-Branch allow credit unions to provide a personalized experience for their members, which deepens relationships, increases engagement and drives revenue for the credit union. CUe-Branch is backed by our support team at EPL, who is available at any time to provide training on the product and assess its functionality to ensure optimal performance. This solution is ideal for credit unions looking to drive growth and increase profitability.

If you are interested in learning more about CUe-Branch, please give David McCullough a call at 205-408-5300.

David McCullough

Sr. Product Manager

EPL, Inc.